How long does a website last? In the case of TVAM’s nearly 10 years! Though continuously developed and tweaked, even our Webmaster Steve Dennis agreed the underlying format had reached its sell-by date in 2020. In the fast changing world of online, especially during the past year, the Committee agreed in August it was time for a new one. A requirements document was written and five web developers invited to tender. In the end we selected a submission by a club member which included a lot of his free time as a volunteer, making the venture affordable, whilst an agency, City Click Media, undertook the design.
A small working group was formed to manage the development which included writing all the copy, sourcing images and also developing a new logo. All done over the Christmas break. The new site is very firmly targeted at non-members encouraging them to: Request a free Taster Ride; Apply for the RideUP Scheme; Buy the Advanced Rider Course, or Meet us at St Crispin’s. All great calls to action which visitors can use to engage with us.
Many organisations donated time and resources to the project at no-cost including; IAM RoadSmart, Nutty-Tart-Grafix, Hounddog Films, Toggled, This is Nicely Done Productions and Nippyfingers Publishing, making it a true team effort and to everybody involved we offer our thanks.
To help promote the new website a 15s video has been produced for use on social media. Please look it up and forward it on to your biker mates who may not have (yet) joined the Club.
This new site for tvam.org will go live towards the end of January.
Salli Griffith
First published in Slipstream January 2021