Andy Wedge and I represented TVAM in the IAM Region 2 meeting last month. There was an in-depth presentation of 92 slides, which will be in our documents folder on the TVAM website for those of you who would like full details.
Here are some of the highlights:
- Sales of Skills for Life in our region are up by 6% year on year. The IAM have set a target to increase to 8%. Seems like a big ask, but the general public, bikers and TVAM will all benefit if we too can support this.
- Our region takes 175 days to get associates who have been through enrolment to test, and 250 days including enrolment through to registering test completion (all car and bike). This is longer than all other regions. The quickest region does this in 150 days.
- Information like this will be put on the IAM website to allow people to choose the group that meets their needs.
- They are ramping up their effort to say thank you to members, including adding details onto your IAM membership card such as a F1RST pass.
- There is a concerted effort to understand reasons for not renewing IAM membership. The slides give you more information, including reasons such as personal income versus perceived benefits (as you will know, we also have a project within TVAM on a similar vein to review and consider every benefit and cost to all types of our own club members).
- Progressing with the new modules; members will be able to buy; New quiz/assessment module, Urban riding. I understand existing full members will be allowed to check it out later for free.
- They are actively progressing merging of groups – this will not apply to TVAM as we already have our regional sub-teams.
- There is a plan to change IAM communication, under the banner ‘group engagement’; which actually means increasing numbers of emails to committee members. Yay!
- Our regional manager, Mark Trimmer, has categorised groups in his region as Red (i.e. poor sales of Skills for Life, and low test passes), Amber, and Green (doing well and above average). He has focussed his activity in Red and Green groups, and helping merge groups.
- There was further talk about the database (DTE) that the IAM like groups to use. This is very helpful for other groups that don’t have their own, as TVAM do.
Please do carry on enjoying the club and making the effort by joining in on the courses, enjoying banter and riding.
Shiny side up